Hi, I’m Emma and I’m not perfect.
Turns out, that’s where the magic is.
Letting go of “perfect” has brought so much freedom to my personal style and now I’d love to help you do the same.
Through Not Perfect, I’ll support you to build a wardrobe that reflects who you are, not who you’re told to be.
Here’s what you’ll gain:
• A clear understanding of what suits your lifestyle and body
• The confidence (and tools) to shop smarter
• A curated wardrobe that makes getting dressed effortless
Style isn’t about perfection. It’s about confidence, ease, and feeling like your best self - every day.
Let’s build a wardrobe that works with you, not against you.
Working with me…
Style that starts with what you’ve got.
You don’t need a big shopping spree to feel great in what you wear. In fact, we’ll always begin with your existing wardrobe.
I’ll help you rediscover what works, make better use of what you own, and only add (new or secondhand) if we really need to.
Ready to feel good in your clothes again? Explore my packages or get in touch to create something custom.
The ‘gram.
